Tuesday, October 30, 2018

Factors Considered By Luxury Lifestyle Bloggers In Marketing

By Ruth Fox


Marketing is one of the most complicated tasks one can encounter for their brand. There is so much to look at, from getting your target audience to determining the best strategies to employ. For premium brands on the other hand, the tactics developed for mass brands may not apply. If you talked to one of the best Luxury Lifestyle Bloggers, you would probably get a better perspective about this.

When dealing with premium marketing, what you need is a specific approach. Forget about advocating for your brand values. Customers at that level do not care about your values. Instead, premium customers want to feel at a different level. This means you should be advocating for beliefs. Research has it that such beliefs go a long way as they are more specific and more segmenting to clients.

If you are still thinking of getting as many clients as possible for your premium brand, it will only help to frustrate your efforts. If you get to think of it, there are few people at that premium level. Therefore, when you customize your message for the mass audience, you will just get a royal snub from your target audience. You should be targeting clients whose beliefs align with your brand.

A premium brand worth its salt is often more than just a logo. At this level of business, customers think of the brand like an entire set of visual icons. The moment you choose to limit yourself to a logo, you are also limiting your brand to the lower cadre of customers. Whether you want to do monograms, or a brand symbol, the idea is getting your visual icon out there.

You should never be in a hurry to choose your symbol. Instead take time to come with the right one, even if it is a concept. From that point, you should then make it an icon that any premium customer will want to identify with. You can only achieve this through constant repetition. Here, you are not just trying to catch their attention, but inculcating your brand beliefs in the right clients.

This luxury brand you are building is not for everyone. Therefore, if you stop your efforts at the product offer, you should not wait for anything meaningful. Instead, think of how you will offer matchless services or rituals. You want to make sure that the customers at that level not only notice your new premium brand, but experience it as well. Customer service must be exceptional.

One of the perfect ritual examples is of premium perfume companies. Since these products can fade with time as they stay on the shelf, they have tried to arrest that in the minds of their customers. Each client has their choice of cologne prepared by hand and blended before their eyes. As if that is not enough, the customer will also have their name printed on that label.

For premium brands, stores are now turning into temples. Most attention is given at the how they sell, and the innovation they bring at the time of purchase. Owning brick and mortar stores is not enough, they have to be multi-functional and even communicate the beliefs of that brand.




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